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Why Blogging is Good for Your Business

Thursday, 09 June 2011 15:13 Written by  Marketing Eye Digital
These days, every business has a website, is present on Twitter and Facebook and interacts with its market through various nifty tools. However, one important ingredient of digital strategy, which is left out at times, is a business or corporate blog.

Do you Blog?

Do you have a website for your business? Sure you do. Do you announce cool promotions on your Twitter from time to time? Most businesses will say a ‘yes’ to this too.

But not all will say they blog regularly. This is because blogging is time-consuming and takes persistence and patience. It is one of the harder aspects of a digital strategy. A website, for example, is more or less a “one time effort” (with intermittent updates) and social media is much quicker – as opposed to blogging.

With a blog, you don’t see “instant” results (think comments, shares, hits) from readers. However, with consistent writing, you will.

Blogging is a great marketing tool because it allows you to:
  • Interact with clients, readers and prospects via the comment feature.
  • Gain valuable feedback and reviews.
  • Bring in more traffic to your site from rich embedded keywords.
  • Capture readers’ interest as most people prefer to look at blogs before checking out the services.
  • Help someone by sharing information through your blog – which in turn makes them come back to you and probably convert into a customer.
What do you think: Is blogging vital to a business or can it be safely avoided?

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