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Whether it's Google, Yahoo or MSN, your corporate identity needs as much optimisation as it can possibly get.
If you live in Australia, work in Australia and have a business in Australia, it is imperative that you follow a couple of simple rules to get your brand out there.
1) Add your profile to LinkedIn, and build a real page with real connections.
2) Add your profile to Hotfrog.com.au
3) Create a site with your exact keyword or name domain, and add useful and unique content.
4) Use paid search to enhance your site visibility. Adwords and alike are business must-have advertising placements, unless you are Marketing Eye and you have a search engine optimisation genius onboard.
5) Take inventory of all of your existing sites. Determine if they are properly optimised for your target brand or name keyword set. If not, start filling in the gaps with optimised pages, and optimised title and meta elements.
6) Use various optimised digital assets - particularly video. Make it useful, educational or at the very least entertaining.
7) Write useful content and establish yourself or your company as an expert, either for your own website, or for other blogs. Good content naturally finds itself at the top of the search results, and its creators are often rewarded with link citations, writer profile pages and high rankings as a result.
8) Link strategically.
9) Leverage your good domain for search benefits by creating a subdomain for your target term. Add valuable and useful content. Corporate sites should seriously consider architecting around subdomains, as they are treated as separate domains by search engines.
10) Create a profile on various social networking sites like MySpace and Facebook.
11) Send out a press release to drive visitors to your site.
12) Publish your website - everywhere!
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