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Achieving a good search engine position for searches that are relevant to your business, results in greater exposure, more traffic to your website and ultimately more sales.
The problem for many websites is that although they may look good on the surface, they actually present themselves poorly to the search engines.
Our Search Engine Optimisation offers expert analysis of your entire website and delivers a step-by-step action plan to address any areas that need attention.
Once implemented, most websites will experience a quick and lasting improvement on their search engine positions for the keywords important to their core business.
How the Search Engine Optimisation (SEO) works
Keywords Selection
When you subscribe to our SEO service we will ask you to provide keyword phrases that you would like search engines to associate with your business.
Consumers often search for a local supplier so we ask that you consider geographic terms as well, if applicable.
Search terms can be very competitive. A good measure is to look at how many search results are returned and the quality of opposition. Specific terms related to your business will generally be more successful than generic words, e.g. "Australian landscape art" will respond much faster than "art".
We focus your optimisation on phrases that can realistically raise your site in search results.
Assessment & Optimisation
Two to three days after we've received your keywords we will be in touch to complete a detailed analysis of your keyword strategy. It is important that we base our development of your search engine optimisation on realistic objectives, so we can more quickly drive a return on your investment. Once your keyword strategy is agreed, we will send a report containing recommended changes to your website structure and keyword density.
The Optimisation Process
Marketing Eye Digital will focus on phrases for which we can achieve the most immediate results, ensuring a return on investment as soon as possible. As these phrases rank first in search results, we will then recommend further changes to your website so that it becomes optimised for more popular phrases.
Often these changes will not affect the appearance of your site. They concentrate on word usage, links, labelling, navigation and webpage code optimisation.
Once the initial changes are made to your website, and the search engines revisit your website, customers will see an immediate improvement in your search engine traffic in 1-2 weeks time.
Continuous Refinement
We will continue to monitor your website ranking and make recommendations to improve your rankings.
We'll also continue to expand your link popularity, by ensuring you are listed on relevant directories and industry related websites.
Ongoing Consultancy
You will receive weekly site statistics report of your website traffic. We also provide ongoing consultancy for any inquiries regarding your website performance improvement.
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