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Finding anything online can be difficult because amongst the clutter of companies that spend money on optimisation and adwords, its getting harder to see good from bad.
Just because a company invests in Adwords and SEO, doesn't mean that they are the best. In fact, quite the contrary. How often do you click through from a Google Adwords advertisement to a poorly designed site that does nothing they say they do in their advertisement? In my case, far too many.
We decided, for now anyway, that as a company Marketing Eye would focus on just search engine optimisation, a free but effective medium.
Having said this, I know of companies that swear by Adwords and have had significant increase in traffic and sales through this medium. But perhaps, as marketing is such a wide area of service delivery, there are far too many competitors and translations of the word, that marketing companies often get lost.
If only one search engine, charged companies like ours to list, and then when you search, you get exactly what you have asked for.
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